- The Script, I’ve written a more comprehensive guide to writing a good script here, but what it boils down to is that these days you need to entertain or engage your audience rather than preach to them. People will switch off very quickly if you can’t offer them something of value in the first fifteen seconds of your video.
- The Sound, some video makers regard sound as more important than the visuals, so even the best-looking video can be made unwatchable by bad audio. The background music that’s too loud in the mix will make for a terrible viewer experience.
- The Message, is the most important ingredient in the pie, as the current crop of promotional videos by the smartest marketers in the world shows. What they do is to figure out who their customers are, what those people watch for fun, and then will make a video just like that, with the brand represented somewhere along the way.
What to do with your promo video once it’s made
If you have a limited budget and want to get the most return on your investment, make your promotional video as utilitarian as possible. The more general you make your promotional video, the more places you’ll be able to position it.
Here are a few ideas :-
- Put it on YouTube, If you’ve made an interesting video, YouTube is the first place where the people are going to look for it if they want to show someone else, embed it or share it, so you’d be foolish not to upload it.
- Put it on your website, You’ve made the video, putting it front-and-center on your website is a no-brainer. People are far more likely to watch a video than read pages of text, and it may interest you to know that websites that contain videos are ranked higher in Google searches too.